Stay bag
The welcome bag moves beyond the ordinary tote.
NotPaper.
Premium mineral packaging, reusable and customizable.
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No trees.
No water.
No chlorine.
Designed to be kept.
Official prototypes
Premium packaging changes material.
Bags, boxes and cases keep the codes of luxury: presence, structure, hot stamping, touch. The difference comes from the material: mineral, wood-free, water-free, naturally resistant.
The material
No wood. No water. Native resistance.
NotPaper does not try to make paper stronger by adding layer after layer. It starts from another logic: an extremely abundant mineral material, bound by a cohesion agent and designed from the outset to resist water, grease and tearing.
Calcium mineral powder brings presence, natural whiteness and strong in-use resistance. Here, performance does not come from an added film: it comes from the material itself.
No wood
no paper fiber, no forest dependency
No water
no wet paper-making logic
Native resistance
to water, grease and tearing
01
Origin
An extremely abundant raw material.
NotPaper's mineral base comes from limestone. It does not depend on forests to exist and opens a more stable path than paper fiber, even recycled fiber.
02
Cohesion
An agent that gives structure.
A non-toxic, recyclable polymer cohesion agent binds the material. Performance comes from the formulation, not from stacked layers.
03
Resistance
Water, grease, tearing: it is native.
NotPaper is designed to stay clean, solid and easy to handle in real use, without plastic lamination or protective overlayer.
04
Recycled
Recycled paper is not zero wood.
Recycling is useful, but paper fibers degrade and must be supplemented with virgin fibers. NotPaper changes the basis of the problem.
Reusable Reusable Waterproof Tear-resistant Elegance Timelessness Durability Touch Presence Reuse Signature Carried Structure Bag Box Gift box Case Carbon footprint Desirable Image Resistance Pouch Use RSE Future Trees Water
The paper compromise
Paper must be treated to resist. NotPaper is designed to resist.
Paper is becoming increasingly costly: in budget, water, forests and treatments. To reach premium use, laminated paper adds fiber, water, chlorine agents, glue, solvents and plastic. NotPaper offers another base: leaner, more stable and more resistant from the material itself.
Current state
Laminated paper
Trees, water, chlorine agents, glue, solvents, plastic film
≈ 17
trees
Per tonne produced. Direct forest resource, plus a petroleum-based plastic film.
Double dependency: wood + plastic
Source: technical data / manufacturer data
From +10,000 to50 000 L
water consumed
Per tonne. Intensive paper-making process + chemical treatments + lamination.
An invisible resource... but a massive one
Source: technical data / paper industry data
Up to 2x
more CO2 emissions
Vs unlaminated paper. Paper production + plastic film + lamination energy.
Accumulated footprint, not optimized
Source: manufacturer data / usage assumption
Permeable and tearable
in practice
Lower reuse rate, shorter product life cycle, product discarded much faster...
More mass to recycle
Source: sorting streams / composite use
Desired state
NotPaper.
Abundant mineral base, native resistance, durable premium use
0
tree
Per tonne produced, compared with 2 to 3 tonnes of wood for paper.
You immediately reduce dependency on paper without giving up a premium support.
Source: technical data / manufacturer data
-99%
water consumed
Order of magnitude: < 100 L/t versus 10,000 to 60,000 L for European paper.
Your material choice becomes leaner, clearer and easier to defend with your clients.
Source: ADEME / CEPI 2023
-67%
of CO2 emissions
Material reference and transport included. The gain remains clear even in a cautious scenario.
You improve your carbon footprint without switching to a standard textile or plastic support.
Source: manufacturer data / LCA including transport
100%
waterproof and tear-resistant
Hydrophobic, easy to handle, designed to last and remain desirable.
Your packaging stays clean, solid and desirable, even after several uses.
Source: Excelpack tests / REACH / RoHS / Food Contact
Readable data. Tangible proof.
The match
Paper is treated. NotPaper is engineered.
For premium packaging, the question is no longer only the finish. It is structure, reuse, resistance and CSR coherence. Traditional paper and laminated paper answer with treatment. NotPaper answers with material.
| Criterion | Traditional paper | Laminated paper | NotPaper. |
|---|---|---|---|
| Forests preserved | No | No | Yes |
| Water savings | Low | Low | Very high |
| Abundant raw material | Wood fiber | Wood fiber + film | Mineral base |
| Grease resistance | Treatment | Film / layer | Native |
| Water resistance | Treatment | Lamination | Native |
| Tear resistance | Limited | Improved by layer | Native |
| Real-life durability | Variable | Good, but composite | Designed to last |
| Premium finish without lamination | Fragile | No | Yes |
| Clear CSR message | Partial | Complex | Clear |
| Bleaching agents | Often required | Often required | No |
| Plastic overlayer | Depending on use | Yes | No |
Laminated paper is the aberration to avoid: it starts with trees, paper, water and chlorine agents, then adds glue, solvents and plastic to obtain resistance that NotPaper carries directly in its material.
What you gain
No more compromises between price, resistance, durability, reuse and CSR when your brand image is at stake.
Choose a no-compromise material and reduce your carbon impact by more than 60%.
01 · Visibility
Your brand stays visible long after the customer leaves your point of sale
A classic bag circulates little, then disappears. NotPaper. keeps being carried, set down, picked up again. Your visual identity keeps working after purchase.
For you: increase visibility without investing more
02 · Reduce, Reuse, Recycle
Step into the future now
Our vision: gradually move toward packaging that requires neither wood fiber nor high water consumption. NotPaper relies on an abundant mineral base, is reused for longer and can be recycled in the yellow bin. With no aesthetic compromise.
For you: AGEC compliance, no EUDR management and a responsible brand image.
03 · Budget
Your CSR is now managed over the long term
Paper is becoming more expensive because it depends on resources under pressure. NotPaper relies on a very abundant mineral raw material, making the choice more stable over time.
For you: stable budgets year after year
04 · Image
Share a REAL impact choice
Be proud to communicate a material choice for your packaging that deeply commits to preserving our forests and water.
For you: a premium image that resists real life.
The real test happens in hand.
Touch the material. Compare it with paper.
Prototypes help you understand what words cannot fully show: mineral presence, resistance to water, grease and tearing, and the potential for reuse.
Reply within 48h On-site demonstration Direct exchange with the Excelpack team
- 01 Scope your need
- 02 On-site demonstration
- 03 Directions adapted to your brand