Reusable packaging
Premium packaging designed to be kept.
Your customers keep it, carry it and show it off.
Single-use costs twice: at purchase, then in brand image. NotPaper turns your bags, pouches and boxes into real reusable objects, waterproof and tear-resistant.
- Waterproof
- Tear-resistant
- Cradle to Cradle Bronze
Why it is kept
Reuse begins with the wish to keep.
The material brings strength, your brand brings desire.
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Waterproof
Rain, beach, bathroom: it stays crisp.
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Tear-resistant
Carried, folded, filled, it holds up.
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Grease-resistant
Creams, hands, everyday life: it stays presentable.
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Reused up to 11 times
Customer testimonial on boxes made of the material.
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Your brand, front and centre
Offset, foil stamping, embossing and spot varnish.
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Cradle to Cradle Bronze
A certified material, a measured footprint.
Your brand
A medium that keeps working after the purchase.
On the street, on a terrace, in a bathroom: every use brings your brand back to life.
Reusable because desirable.
By sector
What your customers will keep.
We start from your references, your volumes and real use.
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Hospitality and spa
The bag guests take home from their stay
From bathrobe to beach, it follows your guests and leaves with them, in your name. Discover The Stay Bag →
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Luxury, fashion, retail
The bag that walks out of the boutique
It is carried in the street, in the rain, then every day: your brand stays visible after the purchase. Discover The Tote Bag →
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Beauty and cosmetics
The pouch that lives in the bathroom
Steam, splashes, creams: it keeps its look where a paper would buckle. View labels →
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Wine, champagne, spirits
The gift box that accompanies the tasting
Ice bucket, condensation, cellar: the surface stays legible and immaculate. View labels →
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Local authorities and tourism
The tote kept as a souvenir
Tourist offices, events, museum shops: a useful object that carries your region. Discover The Tote Bag →
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Gifting and events
Packaging that becomes a gift
Gift boxes, pouches, launch bags: it is kept because it is beautiful and useful. Let's talk →
Versus the paper bag
The paper bag passes for green. It is less so than people think.
It takes trees, lots of water and bleaching, falls under the EUDR and often serves just one trip. NotPaper: no trees, no water, no chlorine bleaching, 23% less CO₂e, and it serves again and again.
Up to 67% less CO₂e against plastics.
See the proofPPWR
The packaging regulation has applied since 12 August 2026.
It pushes to cut single-use. Your bags and boxes are on the front line: make them objects people keep.
Secure your 2026-2030 volumes and margin. We reduce your at-risk references, and you get ahead while others are caught out.
Frequently asked questions
The questions we are asked.
What is premium reusable packaging?
A bag, pouch or box the customer keeps because it is beautiful, sturdy and useful. With NotPaper, it withstands water, grease and handling.
How many times can it be reused?
One customer of the material reports boxes reused up to 11 times, intact despite the humidity. For your object, we set the intended use and test it on a prototype before the production run.
What is NotPaper's carbon footprint?
1.1 kg CO₂e per kg of material, measured by ITRI (PAS 2050, ISO 14067), from raw material to factory gate. That is 23% less than virgin paper and up to 67% less than plastics, weight for weight.
What does the PPWR change for my packaging?
The EU packaging regulation has applied since 12 August 2026 and pushes to cut single-use. NotPaper answers with durability and reuse. In 30 minutes, we identify your references to rework.
Is NotPaper material certified?
Yes. The material is Cradle to Cradle Certified® Bronze (Full Scope, certificate no. 9561, standard 3.1), assessed by MBDC, certified since 2013 and valid until 7 February 2027. It is RoHS and REACH compliant.
Where to start
Step one, depending on your role.
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Procurement
An audit of your references
30 minutes to identify your at-risk references, the volumes involved and the right timeline.
Book the audit -
CSR
The proof file
Cradle to Cradle certificate, ITRI carbon measurement, RoHS and REACH declarations: material to feed your reporting.
See the proof -
Marketing
A prototype in your brand
Your item in NotPaper, with your colours, your inks and your finishes.
Request a prototype -
Packaging and quality
Usage tests
Water, grease, cold, handling: we test on your item, with your inks and adhesives, under your conditions.
See the method
The material A mineral material, certified and measured. Discover the material → Next step
Let's create the object your customers will keep.
Show us your references and your volumes: we prepare a prototype in your brand.